My consultation arises manly from my research area. In particular I have practical experiences in further areas:

  • Brand development and brand implementation
  • Evaluation of brand equity (specifically, evaluation of separate dimensions: awareness, image, quality and loyalty)
  • Destination/place brand development
  • Tourism marketing
  • Strategic marketing
  • Strategic marketing plan development


Till now I have been involved in further roles:

  • Consultant in brand developments(development of brand I feel Slovenia; development of brand Kras)
  • Program leader for seminars (seminar of brand management, organized by CPOEF)
  • Moderator for in company seminars (i.e. Triglav, Relax, Talum, Sava)
  • Invited speaker for the conferences and events (i.e. United Nation World Tourism Organization – UNWTO; DMS – Slovenian Association for Marketing;  GZS – Chamber of Commerce and Industry of Slovenia)
  • Member of professional/advisory/experts boards (STO – Slovenian Tourism Board; Slovene Consumers’ Association) 

i feel slovenia

I feel Slovenia is actual country brand of Slovenia, dedicated not only for tourism purposes, but also for brand development and its implementation on other country area (like business, sport, research etc.). Main ideas of I feel Slovenia are presented in brand book, while the whole brand development process, its implementation as well as its perception among Slovenians and foreigners are presented in my numerous publications, which are focused on:


© Maja Konečnik Ruzzier
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