RESEARCH AREA

MAIN RESEARCH AREA

  • Destination/place branding (equity vs. identity perspective; destination brand development; destination brand implementation; visible vs. invisible part of the destination brand; role of stakeholders in destination branding)
  • Branding (two dimensional approach to branding)
  • Internationalization (dimensions of internationalization)
  • SME
  • Tourism marketing (toursim destination image and other equity dimensions: awareness, perceived quality and loyalty; tourist behaviour)
  • Sustainability (in relation to branding)

 

RESEARCH IMPACT

  • My articles are well cited. The article, publsihed in Annals of Tourism Research in 2007 is the most-cited article over a five-year period (2007-2012) in this world-leading journal (IF (2011) = 3.259).
  • Google scholar citations (as of May 2013) = 590
  • Web of science (as of May 2013) = 88
  • Scopus (as of May 2013) = 99


© Maja Konečnik Ruzzier
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